Privacy policy
Last updated: June 2, 2026
This Privacy Policy describes how Ascendant (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our store (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
Contact & Support
If you have any questions about this Privacy Policy or how we handle your personal information, or if you would like to exercise your data rights, please contact us at help@tryascendant.store or call/text us at +1 (307) 228-4821.
1. Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services.
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Order and Transaction Information including payment confirmation, transaction details, form of payment, items you view, put in your cart, add to your wishlist, or purchase, return, or exchange.
Account Information including your username, password, security questions, preferences, and settings.
Customer Support data including any information you choose to include in communications with us, such as support inquiries.
We automatically collect certain information about your interaction with the Services using cookies, pixels, and similar tracking technologies. This includes device information, browser type, network connection, IP address, and details about how and when you navigate the Services.
We receive information from vendors and service providers who collect data on our behalf, such as Shopify (our hosting platform) and our payment processors (who secure credit/debit card information to perform our contract with you).
2. How We Use Your Personal Information
Providing Products and Services: We use your data to process your payments, fulfill orders, send account/shipping notifications, arrange deliveries, and facilitate returns/exchanges.
Marketing and Advertising: We use your personal information to tailor your experience and send promotional communications via email, text message, or postal mail, as well as show targeted online ads. For EEA residents, this processing aligns with Art. 6 (1) (f) GDPR based on legitimate business interests.
Security and Fraud Prevention: We utilize information to authenticate your account, detect, investigate, or prevent fraudulent, unauthorized, or malicious activity, ensuring a safe shopping experience.
Customer Support: We process data to maintain our business relationship, answer your inquiries, and optimize store functionalities.
3. Cookies & Global Privacy Control (GPC)
Like most modern e-commerce stores, we use cookies to power and improve our Site. For detailed info on Shopify cookies, visit the official Shopify Cookie Policy page.
Managing Cookies: You can remove or reject cookies through your browser settings, though blocking them may affect your user experience or break certain checkout features.
Global Privacy Control (GPC): Our website recognizes the Global Privacy Control (GPC) signal. If your browser or device has GPC enabled, we will automatically treat it as a valid request to opt out of targeted advertising and data sharing. We do not track or respond to any other "Do Not Track" signals.
4. How We Disclose Personal Information
We may disclose your personal information to third parties under specific circumstances:
With Shopify and third-party vendors who perform services on our behalf such as IT management, data analytics, shipping, fulfillment, and customer support.
With marketing and advertising partners to display relevant ads.
In connection with legal reasons, business transfers, mergers, or bankruptcy proceedings.
5. SMS Privacy Statement & Compliance
If you provide your mobile phone number and explicitly opt in to receive SMS or MMS communications from us, we will use your number solely to deliver transactional, informational, or promotional messages such as cart reminders or exclusive discounts.
Information Collected: Mobile phone number, message interaction metrics (like delivery status), and subscription choices.
Opt-Out: You may opt out of SMS/MMS communications at any time by replying STOP to any text message received. For help, reply HELP or email us at help@tryascendant.store.
Strict Privacy Guardrail: Mobile phone contact information will never be shared, sold, rented, or disclosed to third parties or marketing affiliates for promotional or marketing purposes. All SMS data remains completely confidential.
6. Your Rights and Choices
Depending on where you live (such as California, Virginia, or Europe/EEA), you may have the following legal rights regarding your data:
Right to Access and Know: Request details on the data we hold and how we use it.
Right to Delete: Request deletion of your personal info.
Right to Correct: Rectify inaccurate personal details.
Right of Portability: Request a copy of your data to transfer elsewhere.
Right to Opt-Out: Stop the "sale" or "sharing" of data for targeted marketing.
To exercise any of these choices, please email us directly at help@tryascendant.store. We do not discriminate against anyone for exercising their privacy rights.
7. Data Security, Retention & Children's Privacy
Security: While we implement strong security layers, please note that no system is 100% impenetrable. Avoid sending sensitive credentials through unencrypted channels.
Children's Data: Our Services are not designed for children, and we do not knowingly collect personal details from minors.
International Users: As we operate globally via Shopify, your information may be processed and stored outside your home country (including the US). We utilize Standard Contractual Clauses (SCCs) to protect European data transfers.
European data transfers.